<\/span><\/h2>\n\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0641\u0631\u0627\u06cc\u0646\u062f CRM \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0645\u0645\u06a9\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0628\u062f\u0647\u062f\u060c \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0646\u06a9\u062a\u0647 \u0631\u0627 \u0622\u0648\u06cc\u0632\u0647\u200c\u200c\u0654 \u06af\u0648\u0634 \u06a9\u0646\u06cc\u062f: \u0627\u06cc\u0646 \u0641\u0631\u0627\u06cc\u0646\u062f\u060c \u0647\u06cc\u0686\u0648\u0642\u062a \u062a\u0645\u0627\u0645 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0647\u0645\u06cc\u0634\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647\u200c\u0634\u06a9\u0644 \u0628\u0647\u200c\u0647\u0645 \u067e\u06cc\u0648\u0633\u062a\u0647\u060c \u0627\u062f\u0627\u0645\u0647 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f.<\/p>\n
\u06af\u0627\u0647\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0634\u062a\u0631\u06cc \u0627\u0632 \u0645\u0631\u062d\u0644\u0647\u0654 \u0622\u06af\u0627\u0647\u06cc\u060c \u0645\u0633\u062a\u0642\u06cc\u0645 \u0648\u0627\u0631\u062f \u0641\u0627\u0632 \u062e\u0631\u06cc\u062f \u0648 \u0633\u067e\u0633 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0634\u0648\u062f \u0648 \u06af\u0627\u0647\u06cc \u0647\u0645 \u0647\u0645\u0647\u200c\u0686\u06cc\u0632 \u0627\u0646\u0642\u062f\u0631 \u062e\u0648\u0628 \u067e\u06cc\u0634 \u0646\u0645\u06cc\u200c\u0631\u0648\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0645\u0631\u062d\u0644\u0647\u0654 \u062a\u0628\u062f\u06cc\u0644\u060c \u0645\u062a\u0648\u0642\u0641 \u0645\u06cc\u200c\u0634\u0648\u062f!<\/p>\n
\u2b50 \u0648\u0642\u062a\u06cc \u0686\u0631\u062e\u0647\u0654 CRM \u0631\u0627 \u0628\u0647\u200c\u0634\u06a9\u0644 \u06cc\u06a9 \u0641\u0631\u0627\u06cc\u0646\u062f \u0628\u0647\u200c\u0647\u0645 \u067e\u06cc\u0648\u0633\u062a\u0647 \u0628\u0628\u06cc\u0646\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0639\u0644\u062a \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0648 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f\u061b<\/strong> \u0645\u062b\u0644\u0627\u064b \u067e\u0633 \u0627\u0632 \u0645\u062f\u062a\u06cc\u060c \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0632 \u0631\u0627\u0647 \u0627\u06cc\u0645\u06cc\u0644 \u062c\u0630\u0628 \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0627\u0635\u0644\u0627\u064b \u0628\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0641\u0642\u0637 \u0631\u0648\u06cc \u0628\u0647\u0628\u0648\u062f \u0647\u0645\u0627\u0646 \u0628\u062e\u0634 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f.<\/p>\n<\/span>\u0646\u0642\u0634 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 CRM \u062f\u0631 \u06f5 \u0645\u0631\u062d\u0644\u0647\u0654 \u0686\u0631\u062e\u0647 CRM<\/span><\/h2>\n\u0628\u06cc\u0627\u06cc\u06cc\u062f \u062f\u0631 \u06cc\u06a9 \u0646\u06af\u0627\u0647\u060c \u0628\u0628\u06cc\u0646\u06cc\u0645 \u06a9\u0647 \u06cc\u06a9 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 CRM \u0642\u0648\u06cc \u0648 \u062e\u0648\u0628\u060c \u0628\u0627\u06cc\u062f \u0686\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u062f \u0641\u0631\u0627\u06cc\u0646\u062f CRM \u0631\u0627 \u0628\u0647\u200c\u062e\u0648\u0628\u06cc \u067e\u06cc\u0634 \u0628\u0628\u0631\u062f \u0648 \u0633\u06cc\u0633\u062a\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644\u060c \u0628\u0647 \u0633\u0631\u0627\u0646\u062c\u0627\u0645 \u0628\u0631\u0633\u0627\u0646\u062f\u061f<\/p>\n
\u0628\u0647 \u062c\u062f\u0648\u0644 \u0632\u06cc\u0631 \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\n
\n\n\n\u0645\u0631\u062d\u0644\u0647<\/strong><\/td>\n\u0648\u06cc\u0698\u06af\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 CRM<\/strong><\/td>\n\u062e\u0631\u0648\u062c\u06cc \u0645\u0644\u0645\u0648\u0633 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631<\/strong><\/td>\n<\/tr>\n<\/thead>\n\n\n| \u06f1. \u0622\u06af\u0627\u0647\u06cc<\/b><\/span><\/td>\n | \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0648 \u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u0628\u0627 Social Media<\/span><\/td>\n | \u0634\u0641\u0627\u0641\u06cc\u062a \u062f\u0631 \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI) \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/span><\/td>\n<\/tr>\n\n| \u06f2. \u062c\u0630\u0628<\/b><\/span><\/td>\n | Web Forms \u0648 Landing Pages<\/span><\/td>\n | \u0633\u0627\u062e\u062a \u06cc\u06a9 \u062f\u06cc\u062a\u0627\u0628\u06cc\u0633 \u062a\u0645\u06cc\u0632 \u0648 \u0637\u0628\u0642\u0647\u200c\u0628\u0646\u062f\u06cc \u0634\u062f\u0647<\/span><\/td>\n<\/tr>\n\n| \u06f3. \u062a\u0628\u062f\u06cc\u0644<\/b><\/span><\/td>\n | Lead Scoring \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a Pipeline<\/span><\/td>\n | \u06a9\u0627\u0647\u0634 \u0633\u06cc\u06a9\u0644 \u0641\u0631\u0648\u0634 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (Win Rate)<\/span><\/td>\n<\/tr>\n\n| \u06f4. \u062d\u0641\u0638<\/b><\/span><\/td>\n | \u0633\u06cc\u0633\u062a\u0645 \u062a\u06cc\u06a9\u062a\u06cc\u0646\u06af \u0648 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634 (Knowledge Base)<\/span><\/td>\n | \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0648 \u06a9\u0627\u0647\u0634 \u0646\u0631\u062e \u0631\u06cc\u0632\u0634<\/span><\/td>\n<\/tr>\n\n| \u06f5. \u0648\u0641\u0627\u062f\u0627\u0631\u06cc<\/b><\/span><\/td>\n | \u062a\u062d\u0644\u06cc\u0644 RFM<\/a> (\u062a\u0627\u0632\u06af\u06cc\u060c \u062a\u06a9\u0631\u0627\u0631\u060c \u0645\u0628\u0644\u063a \u062e\u0631\u06cc\u062f)<\/span><\/td>\n | \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06f2\u06f0\u066a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u06f8\u06f0\u066a \u0633\u0648\u062f \u0631\u0627 \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \u0634\u0645\u0627 \u0628\u06af\u0648\u06cc\u06cc\u062f: \u06a9\u062f\u0627\u0645 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 CRM \u062f\u0627\u062e\u0644\u06cc\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0645\u0647\u0654 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646\u0627\u062a \u0631\u0627 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0647\u0645 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f\u061f \u0627\u06af\u0631 \u062c\u0633\u062a\u200c\u0648\u062c\u0648\u06cc\u06cc \u062f\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0645\u06cc\u200c\u0628\u06cc\u0646\u06cc\u062f \u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u0647\u06cc\u0686\u06a9\u062f\u0627\u0645 \u0627\u06cc\u0646\u0642\u062f\u0631 \u06a9\u0627\u0645\u0644 \u0646\u06cc\u0633\u062a\u0646\u062f \u0648 \u0628\u0647\u200c\u062e\u0635\u0648\u0635 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647\u200c\u0654 \u062d\u0641\u0638 \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631\u06cc \u0646\u06cc\u0627\u0632 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a.<\/p>\n \ud83d\udc9c \u0627\u06cc\u0646 \u062f\u0631 \u062d\u0627\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u067e\u0644\u062a\u0641\u0631\u0645 \u0644\u0698\u06cc\u0648\u0646\u060c CRM \u0631\u0627 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u062c\u0632\u0626\u06cc \u06a9\u0648\u0686\u06a9 \u0627\u0632 \u06cc\u06a9 \u0633\u06cc\u0633\u062a\u0645 \u062c\u0627\u0645\u0639 \u0648 \u06a9\u0627\u0645\u0644 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f\u061b \u0633\u06cc\u0633\u062a\u0645\u06cc \u06a9\u0647 \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc\u200c\u0627\u0634\u060c \u0628\u0627\u0632\u06af\u0634\u062a \u0648 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a.<\/p>\n <\/span>\u0647\u0645\u06cc\u0646 \u062d\u0627\u0644\u0627 \u0686\u0631\u062e\u0647 CRM \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u06a9\u0646\u06cc\u062f!<\/span><\/h2>\n\u0627\u06a9\u0646\u0648\u0646 \u06a9\u0647 \u0628\u0627 \u062c\u0632\u0626\u06cc\u0627\u062a \u0639\u0644\u0645\u06cc \u0648 \u0639\u0645\u0644\u06cc \u0686\u0631\u062e\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc CRM \u0622\u0634\u0646\u0627 \u0634\u062f\u06cc\u062f\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0645 \u0641\u0631\u0627\u06cc\u0646\u062f \u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc CRM \u062e\u0648\u062f \u0631\u0627 \u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n \n- \u0622\u06cc\u0627 \u062f\u0631 \u0627\u0648\u0644\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0686\u0631\u062e\u0647 CRM \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0627\u0641\u06cc \u062f\u0627\u062f\u0647 \u062c\u0645\u0639 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u061f<\/li>\n
- \u0622\u06cc\u0627 \u0641\u0631\u0627\u06cc\u0646\u062f \u0647\u0627\u06cc CRM \u0634\u0645\u0627 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u062d\u0641\u0638 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0627\u0641\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f\u061f<\/li>\n
- \u0622\u06cc\u0627 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647\u0654 \u0633\u0648\u0645 \u0646\u0631\u0645\u0627\u0644 \u0627\u0633\u062a\u061f<\/li>\n
- \u062a\u0627 \u06a9\u0646\u0648\u0646 \u0686\u0631\u062e\u0647\u0654 CRM \u0686\u0642\u062f\u0631 \u062f\u0631 \u062d\u0641\u0638 \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a\u061f<\/li>\n<\/ul>\n
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![\"\u0686\u0631\u062e\u0647](\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/12\/CRM-cycle.jpg\")
<\/div>\n![\"\u0646\u0642\u0634\u0647](\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/01\/Customer-journey-map-at-a-glance-.jpg\")
<\/p>\n![\"\u06f1\u06f0](\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/07\/How-to-improve-Conversion-Rate.jpg\")
<\/p>\n![\"\u0646\u0631\u0645](\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2024\/11\/Philia-loyalty-club.jpg\")
<\/p>\n