{"id":243549,"date":"2025-03-09T19:31:50","date_gmt":"2025-03-09T16:01:50","guid":{"rendered":"https:\/\/legion.tools\/resources\/blog\/?p=243549"},"modified":"2025-11-08T22:40:01","modified_gmt":"2025-11-08T19:10:01","slug":"gen-z-loyalty-programs","status":"publish","type":"post","link":"https:\/\/legion.tools\/resources\/blog\/gen-z-loyalty-programs\/","title":{"rendered":"\u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u0633\u0627\u0632\u06cc \u0646\u0633\u0644 Z \u0628\u0647 \u0628\u0631\u0646\u062f"},"content":{"rendered":"<p>\u06af\u06cc\u0631\u06cc\u0645 \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f \u0648\u0641\u0627\u062f\u0627\u0631 \u06a9\u0631\u062f\u06cc\u062f\u060c \u0628\u0627 \u0631\u0648\u06cc\u0634 \u0646\u0627\u06af\u0632\u06cc\u0631 \u0646\u0633\u0644 Z \u0686\u0647 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srcset=\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/Factors-influencing-Gen-Z-decision-to-purchase-a-brand.jpg 800w, https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/Factors-influencing-Gen-Z-decision-to-purchase-a-brand-300x150.jpg 300w, https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/Factors-influencing-Gen-Z-decision-to-purchase-a-brand-768x384.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>\u26a1\u0627\u0644\u0628\u062a\u0647 \u06cc\u06a9 \u0686\u0627\u0644\u0634 \u0647\u0645 \u062f\u0631 \u0631\u0627\u0647 \u0627\u0633\u062a: <\/strong><\/p>\n<p><span style=\"font-weight: 400; background-color: #ffffe6;\">\u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0628\u0647 \u0646\u0633\u0644 \u0632\u062f \u0646\u0633\u0628\u062a \u0628\u0647 \u0646\u0633\u0644\u200c\u0647\u0627\u06cc \u0642\u0628\u0644\u06cc 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\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u200c\u0631\u0627\u062d\u062a\u06cc \u062a\u0631\u06a9 \u06cc\u0627 \u062d\u062a\u06cc \u062a\u062d\u0631\u06cc\u0645 \u06a9\u0646\u0646\u062f. <strong>\u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u06a9\u0647 \u0627\u063a\u0644\u0628 \u0628\u0631\u0646\u062f\u0647\u0627 \u0628\u0647\u200c\u0633\u0645\u062a \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0628\u0631\u0646\u0627\u0645\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0648 \u0628\u0627\u0634\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f \u0648 \u062f\u06cc\u06af\u0631 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0628\u06af\u0648\u06cc\u06cc\u0645 \u0627\u06cc\u0646 \u06cc\u06a9 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0633\u062a\u2757<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-243562\" src=\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/Encouraging-Gen-Z-to-buy-from-a-brand.jpg\" alt=\"\u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u06cc \u0646\u0633\u0644 z \u06a9\u0627\u0631 \u062f\u0634\u0648\u0627\u0631\u06cc \u0627\u0633\u062a\" width=\"800\" height=\"400\" srcset=\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/Encouraging-Gen-Z-to-buy-from-a-brand.jpg 800w, https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/Encouraging-Gen-Z-to-buy-from-a-brand-300x150.jpg 300w, https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/Encouraging-Gen-Z-to-buy-from-a-brand-768x384.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u062f\u0644\u0627\u06cc\u0644 \u062f\u06cc\u06af\u0631\u06cc \u0647\u0645 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0646\u0627\u0628\u0639 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0646\u0633\u0644 Z \u06af\u0633\u062a\u0631\u062f\u0647 \u0627\u0633\u062a \u0648 \u0641\u0642\u0637 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647\u060c \u0645\u0646\u0639\u0637\u0641 \u0648 \u062e\u0644\u0627\u0642\u0627\u0646\u0647 \u062a\u0648\u062c\u0647\u0634\u0627\u0646 \u0631\u0627 \u062c\u0644\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0633\u0631\u0639\u062a \u062a\u063a\u06cc\u06cc\u0631 \u0639\u0644\u0627\u06cc\u0642 \u0648 \u0633\u0637\u062d \u0627\u0646\u062a\u0638\u0627\u0631\u0627\u062a \u0627\u06cc\u0646 \u0646\u0633\u0644 \u0628\u0633\u06cc\u0627\u0631 \u0628\u0627\u0644\u0627\u0633\u062a\u061b \u062f\u0644\u06cc\u0644\u0634 \u0647\u0645 \u062a\u0646\u0648\u0639\u06cc \u062f\u06cc\u062f\u0647\u200c\u0647\u0627 \u0648 \u0634\u0646\u06cc\u062f\u0647\u200c\u0647\u0627 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627 \u062c\u0647\u0627\u0646 \u0627\u0637\u0631\u0627\u0641 \u0627\u0633\u062a.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0646\u0633\u0644 Z \u062f\u0631 \u0622\u0646\u200c\u0647\u0627 \u062d\u0636\u0648\u0631 \u062f\u0627\u0631\u0646\u062f\u060c \u06cc\u06a9\u06cc \u0648 \u062f\u0648\u062a\u0627 \u0646\u06cc\u0633\u062a! \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u060c \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631\u06cc\u060c \u0633\u06cc\u0633\u062a\u0645\u200c\u0633\u0627\u0632\u06cc \u0648 \u0628\u0647\u200c\u06a9\u0627\u0631\u06af\u06cc\u0631\u06cc \u06cc\u06a9 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0647\u0645\u0647\u200c\u062c\u0627\u0646\u0628\u0647 (Omnichannel) \u06a9\u0627\u0631 \u0631\u0627 \u0633\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062e\u0644\u0642 \u0627\u0631\u0632\u0634 \u0648 \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0639\u0627\u0637\u0641\u06cc \u0628\u0631\u0627\u06cc \u0646\u0633\u0644 z \u0628\u0633\u06cc\u0627\u0631 \u062c\u0630\u0627\u0628 \u0627\u0633\u062a\u061b \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u0648 \u0627\u0631\u0627\u0626\u0647\u0654 \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a \u0648 \u0628\u0647 \u0627\u06cc\u0646 \u0631\u0627\u062d\u062a\u06cc\u200c\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f.\u00a0<\/span><\/li>\n<\/ul>\n<table style=\"height: 19px; width: 100%; border-collapse: collapse; border-style: dotted; border-color: #eee6f2;\" border=\"5\" cellspacing=\"20\" cellpadding=\"20\">\n<tbody>\n<tr style=\"height: 19px;\">\n<td style=\"width: 100%; height: 19px;\">\ud83d\udc9f<strong><strong> \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u0637\u0627\u0644\u0639\u0647: <\/strong><\/strong><a style=\"font-family: inherit; font-size: inherit;\" href=\"https:\/\/legion.tools\/resources\/blog\/customer-engagement\/\" target=\"_self\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">\u06f1\u06f0 \u0631\u0627\u0647 \u0639\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A8%D9%87%D8%AA%D8%B1%DB%8C%D9%86_%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%88%D9%81%D8%A7%D8%AF%D8%A7%D8%B1%D8%B3%D8%A7%D8%B2%DB%8C_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D9%86%D8%B3%D9%84_z\"><\/span><span style=\"font-weight: 400;\">\u0628\u0647\u062a\u0631\u06cc\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u0633\u0627\u0632\u06cc \u0645\u0634\u062a\u0631\u06cc \u0646\u0633\u0644 z<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0647 \u0628\u062e\u0634 \u062c\u0630\u0627\u0628 \u0645\u0627\u062c\u0631\u0627 \u0631\u0633\u06cc\u062f\u06cc\u0645\u061b \u062f\u0631 \u0627\u062f\u0627\u0645\u0647\u060c \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627 \u0648 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0627\u0645\u062a\u062d\u0627\u0646\u0634\u0627\u0646 \u0631\u0627 \u062f\u0631 \u0648\u0641\u0627\u062f\u0627\u0631\u0633\u0627\u0632\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0646\u0633\u0644 z \u062e\u0648\u0628 \u067e\u0633 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u0633\u0627\u0632\u06cc \u0648 \u067e\u0627\u062f\u0627\u0634\u200c\u0647\u0627 \u0631\u0627 \u0634\u062e\u0635\u06cc\u200c\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0646\u0633\u0644 \u0632\u062f \u0628\u0631\u0627\u06cc \u062a\u062c\u0631\u0628\u0647\u200c\u0647\u0627 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0627\u0631\u0632\u0634 \u062e\u0627\u0635\u06cc \u0642\u0627\u0626\u0644 \u0627\u0633\u062a. \u0627\u0644\u0628\u062a\u0647 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0627\u0647\u0645\u06cc\u062a \u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc\u060c \u0686\u0627\u0644\u0634 \u0628\u0639\u062f\u06cc \u0634\u0645\u0627\u0633\u062a. \u0627\u0644\u0628\u062a\u0647 \u0627\u06af\u0631 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0631\u0632\u0634 \u0628\u062f\u0647\u06cc\u062f \u0648 \u0627\u0639\u062a\u0645\u0627\u062f\u0634\u0627\u0646 \u0631\u0627 \u062c\u0644\u0628 \u06a9\u0646\u06cc\u062f\u060c \u0627\u0632 \u067e\u0633 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0647\u0645 \u0628\u0631\u0645\u06cc\u200c\u0622\u06cc\u06cc\u062f.<\/span><\/p>\n<p><strong>\ud83d\udcc8 \u0646\u0645\u0648\u062f\u0627\u0631 \u0632\u06cc\u0631 \u0631\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f\u200d! <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-243563\" src=\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/Willingness-to-share-personal-data-in-exchange-for-personalized-experiences.jpg\" alt=\"\u062a\u0645\u0627\u06cc\u0644 \u0646\u0633\u0644 Z \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0631 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u0633\u0627\u0632\u06cc\" width=\"800\" height=\"400\" srcset=\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/Willingness-to-share-personal-data-in-exchange-for-personalized-experiences.jpg 800w, https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/Willingness-to-share-personal-data-in-exchange-for-personalized-experiences-300x150.jpg 300w, https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/Willingness-to-share-personal-data-in-exchange-for-personalized-experiences-768x384.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u06af\u0632\u0627\u0631\u0634 <\/span><a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/dc\/how-to-engage-consumers-across-every-generation.pdf\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">\u0627\u0648\u0631\u0627\u06a9\u0644<\/span><\/a><span style=\"font-weight: 400;\"> \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0646\u0633\u0644 Z\u060c \u06a9\u0645\u062a\u0631 \u0627\u0632 \u0628\u0648\u0645\u0631\u0647\u0627 \u0648 \u0646\u0633\u0644 \u062e\u0627\u0645\u0648\u0634\u060c \u062a\u0645\u0627\u06cc\u0644 \u062f\u0627\u0631\u0646\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0634\u062e\u0635\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0628\u0631\u0646\u062f\u0647\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u0646\u062f\u061b \u0628\u0627 \u0648\u062c\u0648\u062f \u0627\u06cc\u0646 \u062a\u0645\u0627\u06cc\u0644 \u067e\u0627\u06cc\u06cc\u0646 \u0646\u0633\u0628\u062a \u0628\u0647 \u0646\u0633\u0644\u200c\u0647\u0627\u06cc \u0642\u0628\u0644\u060c <a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2023\/08\/10\/cracking-the-code-of-gen-z-loyalty-programs\/\" rel=\"nofollow noopener\" target=\"_blank\">Forbes<\/a> \u062a\u0627\u06a9\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u06f6\u06f6% \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0646\u0633\u0644\u060c \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627\u06cc \u0633\u0641\u0627\u0631\u0634\u06cc \u0648 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u0646\u062f! <\/span><\/p>\n<p><strong>\u067e\u0633 \u0686\u0627\u0631\u0647 \u0686\u06cc\u0633\u062a\u061f\u00a0<\/strong><\/p>\n<p><span style=\"background-color: #ffffe6;\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 <\/span><a style=\"background-color: #ffffe6;\" href=\"https:\/\/legion.tools\/product\/loyalty-program-software\/\"><span style=\"font-weight: 400;\">\u067e\u0644\u062a\u0641\u0631\u0645 \u0628\u0627\u0634\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"background-color: #ffffe6;\"> \u0627\u0645\u0646 \u0645\u062b\u0644 \u0644\u0698\u06cc\u0648\u0646\u060c \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u060c \u062a\u062d\u0644\u06cc\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u0622\u0633\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span> <\/span><\/p>\n<p><strong>\u0644\u0698\u06cc\u0648\u0646 \u0686\u0637\u0648\u0631 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/strong><\/p>\n<ul>\n<li>\u0627\u0631\u0627\u0626\u0647 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u062f\u0631\u0628\u0627\u0631\u0647 \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0648 \u0646\u0631\u062e \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u061b<\/li>\n<li>\u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0644\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0628\u0631\u0646\u062f \u06cc\u0627 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062e\u0627\u0635\u061b<\/li>\n<li>\u0627\u0645\u06a9\u0627\u0646 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0633\u0637\u062d \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0627 \u0645\u062f\u0644 RFM\u061b<\/li>\n<li>\u0642\u0627\u0628\u0644\u06cc\u062a \u062b\u0628\u062a \u062a\u0645\u0627\u06cc\u0644\u0627\u062a \u0634\u062e\u0635\u06cc \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062f\u0631 \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u0628\u0639\u062f\u06cc\u061b<\/li>\n<li>\u0627\u0645\u06a9\u0627\u0646 \u0637\u0631\u0627\u062d\u06cc \u0628\u0627\u0632\u06cc \u06cc\u0627 \u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u0627\u0645\u0644 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0634\u0646\u0627\u062e\u062a \u0628\u06cc\u0634\u062a\u0631 \u0627\u0648.<\/li>\n<\/ul>\n<table style=\"height: 19px; width: 100%; border-collapse: collapse; border-style: dotted; border-color: #eee6f2;\" border=\"5\" cellspacing=\"20\" cellpadding=\"20\">\n<tbody>\n<tr style=\"height: 19px;\">\n<td style=\"width: 100%; height: 19px;\">\ud83d\udc9f<strong> \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u0637\u0627\u0644\u0639\u0647: <\/strong><a href=\"https:\/\/legion.tools\/resources\/blog\/run-philia-loyalty-program\">\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0628\u0627\u0634\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">\u0631\u0648\u06cc\u06a9\u0631\u062f \u0627\u0648\u0645\u0646\u06cc \u0686\u0646\u0644 \u0631\u0627 \u062e\u06cc\u0644\u06cc \u062c\u062f\u06cc \u0628\u06af\u06cc\u0631\u06cc\u062f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0646\u0633\u0644\u06cc \u06a9\u0647 \u0628\u0627 \u06af\u0648\u0634\u06cc\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0648 \u0641\u0646\u0627\u0648\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0634\u062f \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a\u060c \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0635\u0628\u0631 \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f! \u0627\u06cc\u0646 \u0634\u0645\u0627 \u0647\u0633\u062a\u06cc\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0627 \u062d\u0636\u0648\u0631 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0647\u0645\u06cc\u0634\u0647 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0622\u0646\u200c\u0647\u0627 \u0628\u0627\u0634\u06cc\u062f. <\/span><span style=\"font-weight: 400;\">\u0646\u0633\u0644 z \u0628\u0627\u0632\u0647\u0654 \u062a\u0648\u062c\u0647 \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0648\u062a\u0627\u0647\u06cc \u062f\u0627\u0631\u062f \u0648 \u062f\u0631\u0635\u0648\u0631\u062a\u06cc\u200c\u06a9\u0647 \u06a9\u064f\u0646\u062f \u067e\u06cc\u0634 \u0628\u0631\u0648\u06cc\u062f\u060c \u0628\u0647\u200c\u0633\u0631\u0639\u062a \u0627\u0632 \u06a9\u0646\u0627\u0631\u062a\u0627\u0646 \u0631\u062f \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-242263\" src=\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2024\/10\/omnichannel-1.jpg\" alt=\"\u0627\u0648\u0645\u0646\u06cc \u0686\u0646\u0644\" width=\"800\" height=\"600\" srcset=\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2024\/10\/omnichannel-1.jpg 800w, https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2024\/10\/omnichannel-1-300x225.jpg 300w, https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2024\/10\/omnichannel-1-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\ud83d\udca1\u067e\u0633 \u0686\u06a9\u0627\u0631 \u0628\u0627\u06cc\u062f \u06a9\u0631\u062f\u061f<\/strong><\/span><\/p>\n<p>\u0628\u0627 \u062e\u0648\u0627\u0646\u062f\u0646 \u0645\u0642\u0627\u0644\u0647 \u00ab<a href=\"https:\/\/legion.tools\/resources\/blog\/omnichannel-marketing\/\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0648\u0645\u0646\u06cc \u0686\u0646\u0644<\/a>\u00bb \u0647\u0645\u0647 \u0686\u06cc\u0632 \u062f\u0633\u062a\u062a\u0627\u0646 \u0645\u06cc\u200c\u0622\u06cc\u062f! \u0628\u0627 \u0627\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f\u060c \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u06cc \u0646\u0633\u0644 Z \u062a\u0645\u0627\u06cc\u0644 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0647 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a.<\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u06cc\u0646 \u0646\u0633\u0644 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u062f \u06cc\u06a9 \u067e\u06cc\u0627\u0645 \u0648\u0627\u062d\u062f \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0628\u0634\u0646\u0648\u062f\u061b \u0646\u0647 \u0627\u06cc\u0646\u06a9\u0647 \u062f\u0631 \u0628\u0627\u0634\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06cc\u06a9 \u062d\u0631\u0641 \u0628\u0632\u0646\u06cc\u062f \u0648 \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u06a9\u0645\u067e\u06cc\u0646\u06cc \u062f\u06cc\u06af\u0631 \u0628\u0631\u06af\u0632\u0627\u0631 \u06a9\u0646\u06cc\u062f! <\/span><span style=\"font-weight: 400;\">\u0628\u0627\u0634\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0646\u0633\u0644 Z \u0648\u0642\u062a\u06cc \u0631\u0648\u0646\u0642 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u06a9\u0647 \u062a\u0645\u0627\u0645 \u062e\u062f\u0645\u0627\u062a \u0648 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0622\u0646 \u0628\u0647 \u0634\u06a9\u0644 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u062f\u0631 \u062a\u0645\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0634\u0646\u062f. \u0645\u062b\u0644\u0627\u060c \u0627\u06af\u0631 \u062c\u0634\u0646\u0648\u0627\u0631\u0647\u200c\u0627\u06cc \u0628\u0631\u06af\u0632\u0627\u0631 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f\u060c \u0647\u0645 \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u0647\u0645 \u062f\u0631 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0648 \u0647\u0645 \u062f\u0631 \u0628\u0627\u0634\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u062a\u0648\u0627\u0646\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u0631\u0627 \u0628\u0628\u06cc\u0646\u062f.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0631\u0648\u06cc \u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0647\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0648\u0642\u062a \u0628\u06af\u0630\u0627\u0631\u06cc\u062f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u062f\u0644 \u0633\u0646\u062a\u06cc \u0628\u0627\u0634\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06a9\u0647 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632\u060c \u062a\u062e\u0641\u06cc\u0641 \u0648 <a href=\"https:\/\/legion.tools\/resources\/blog\/cash-back-and-its-benefits\/\">\u06a9\u0634\u200c\u0628\u06a9<\/a> (\u0628\u0627\u0632\u06af\u0634\u062a \u067e\u0648\u0644) \u0628\u0648\u062f\u060c \u0647\u0646\u0648\u0632 \u0628\u0631\u0627\u06cc \u0646\u0633\u0644\u200c\u0647\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc\u200c\u062a\u0631 \u062c\u0630\u0627\u0628 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0628\u0631\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u0633\u0627\u0632\u06cc \u0646\u0633\u0644 \u0632\u062f \u06a9\u0627\u0641\u06cc \u0646\u06cc\u0633\u062a. \u0646\u06af\u0627\u0647\u06cc \u0628\u0647 \u0646\u0645\u0648\u062f\u0627\u0631 \u0632\u06cc\u0631 \u0628\u06cc\u0646\u062f\u0627\u0632\u06cc\u062f:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-243568\" src=\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/A-favorite-reward-for-different-generations.jpg\" alt=\"\u062c\u0648\u0627\u06cc\u0632 \u062c\u0630\u0627\u0628 \u0628\u0631\u0627\u06cc \u0628\u0627\u0634\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0646\u0633\u0644 Z \" width=\"800\" height=\"400\" srcset=\"https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/A-favorite-reward-for-different-generations.jpg 800w, https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/A-favorite-reward-for-different-generations-300x150.jpg 300w, https:\/\/legion.tools\/resources\/blog\/wp-content\/uploads\/2025\/03\/A-favorite-reward-for-different-generations-768x384.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<table style=\"height: 19px; width: 100%; border-collapse: collapse; border-style: dotted; border-color: #eee6f2;\" border=\"5\" cellspacing=\"20\" cellpadding=\"20\">\n<tbody>\n<tr style=\"height: 19px;\">\n<td style=\"width: 100%; height: 19px;\">\ud83d\udc9f<strong><strong> \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u0637\u0627\u0644\u0639\u0647: <\/strong><\/strong><a style=\"font-family: inherit; font-size: inherit;\" href=\"https:\/\/legion.tools\/resources\/blog\/best-customer-club-incentives\" target=\"_self\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">\u06a9\u062f\u0627\u0645 \u062c\u0648\u0627\u06cc\u0632 \u0628\u0627\u0634\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062c\u0630\u0627\u0628\u200c\u062a\u0631 \u0627\u0633\u062a\u061f<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0645\u06cc\u200c\u0628\u06cc\u0646\u06cc\u062f \u0627\u06cc\u0646 \u0646\u0633\u0644 \u0628\u0647 \u067e\u0627\u062f\u0627\u0634\u200c\u0647\u0627\u06cc \u062a\u062c\u0631\u0628\u06cc\u060c \u062c\u0648\u0627\u06cc\u0632 \u063a\u06cc\u0631 \u0645\u0627\u062f\u06cc\u060c 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400;\">\u0645\u062e\u062a\u0635\u0631 \u0648 \u0645\u0641\u06cc\u062f \u0628\u06af\u0648\u06cc\u06cc\u0645\u061b <\/span><span style=\"font-weight: 400;\">\u0646\u0633\u0644 z \u0634\u06cc\u0641\u062a\u0647\u0654 <strong>\u0628\u0627\u0632\u06cc<\/strong> \u0648 <strong>\u0631\u0642\u0627\u0628\u062a<\/strong> \u0627\u0633\u062a!<\/span> \u0628\u0631 \u0627\u0633\u0627\u0633<a href=\"https:\/\/media-publications.bcg.com\/BCG-Executive-Perspectives-2022-Future-of-Marketing-and-Sales.pdf\" rel=\"nofollow noopener\" target=\"_blank\"> \u06cc\u06a9 \u067e\u0698\u0648\u0647\u0634 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0632 bcg.com<\/a>\u060c \u062d\u062f\u0648\u062f \u06f6\u06f5 \u062f\u0631\u0635\u062f \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u06cc \u0646\u0633\u0644 Z \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u0622\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u0645\u062c\u0627\u0632\u06cc \u062f\u0627\u062e\u0644 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